Our task with the KleerNet brand was to focus on the consumer and make the technology easier for the common user to understand.
The original logo (left) had many problems with printing due to the four color process. Kleer wanted to update their product name and by updating their logo we corrected the above noted printing issues.
Kleer.com. This is how the site looked before we took over the rebrand. This site had many problems. It was off-brand, had poor navigation and was not consumer friendly.
This was our solution. We added a simpler navigation, displayed an easy understanding of the technology and offered videos that were consumer friendly. For phase 2, we allocated three frames at the bottom to pull in social media content. KleerNet was acquired by another company and the solutions were merged with the buyers existing wireless product line.
This KleerNet poster campaign was developed for the Consumer Electronics Show (CES) in 2012. It was directed towards technology companies to buy and use in their products. They were displayed in front of working demos showcasing the technology.